What people says about the psychology of colorsEvery event organizer tries to make a best possible impact on the audience through sounds, décor or lights but the key to all this is through the deliberate use of color scheme.
“Colors and color combinations create moods and feelings, consciously and unconsciously,” says Kate Smith, president and chief color expert at Sensational Color, a color consulting firm in Ashburn, Virginia.
Jes GordonEvent planners who value their audience uses colors for more than just décor. According to Jes Gordon (Event Planner), “The psychology of color plays a lot into our design stories, particularly in the corporate world where it’s usually about the company logo color, but obviously they had a lot of psychological backstory into making that original decision about the logo itself.” Reflecting the saying of Kate Smith, Gordon also consider that colors can set the mood of audience and he is nicely applying this theory into his work. He continues, “For many of our social events like weddings we tend to work with ethereal lighting like a frosted white light during the ceremony portion of the wedding, then work into deeper, more saturated party tones for the reception.”
Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways. –Oscar Wilde
Colors are non-verbal communicationColor scheme is one of the most powerful tools if effectively applied by a designer. Colors are a form of non-verbal communication and can convey messages in seconds. They can rapidly set a mood, convey an emotion, invoke a physiological reaction. Using the right color schemes inspire people to take action. It helps to set emotions for client’s or speaker’s story and that can have a powerful effect.
Points to consider when choosing color scheme
Study the company
- Whether you are working for your own company’s event or planning an event for a client’s company. Only you are responsible that how the event will represent the company? How people are going to recognize your company? For that, you must have complete understanding about the company. What are the company’s values and what services are being provided by the company. Once you understand the company, selecting the right theme and color scheme will become easy.
- For Example; If the company deals with natural or eco-friendly products, then you would like to include green color scheme.
Consider color sensitivity in the country and Cultural values
- You must have to be aware of color sensitivities in the country or venue of the proposed event. Every country or culture has its own values. They have their own psychology. You must study how colors influence the people of that culture or country. Below is the image attached that represents colors psyche in different cultures.